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(01) -
MISSION

We believe each person is born with a code.
Some call it your DNA. Others call it your path, purpose, or destiny. Regardless of its name, your Code is your truth, and it’s the foundation of a life of authenticity, alignment, and achievement. Every child is born knowing their Code, naturally gravitating towards the magic of who they are and the hobbies and passions intuitive to them. But too many of us are pushed away from these natural inclinations by other people and society.
Barcode is for people who are Powered by their Code. The Jordans. The Serenas. The Beyonces. The people driving our culture forward with a rebellious authenticity that forces the world stop and take notice. The people who shine so bright it inspires other people to do the same. We make drinks. But our Code is to inspire everyday wellness that drives each person and the world forward.

(02) -
FORMULA

benefits & performance:

01.

Developed by those on the leading edge of health and wellness: the nutritionists and trainers guiding the most elite athletes of our generation. Road-tested by them, made for you.

02.

ALL GOOD, FOR ALL THE TIME.

Barcode authentically provides everyday wellness with its all-natural premium hydration beverage that is under 30 calories, enhanced with 12 vitamins and nutrients (including functional mushrooms), and free from added sugar.

03.

The key functional ingredients in Barcode — adaptogens — help your body’s systems “adapt” to stress — so you can hit our four pillars of wellness: immunity, mood, endurance, and recovery.