Some call it your DNA. Others call it your path, purpose, or destiny. Regardless of its name, your Code is your truth, and it’s the foundation of a life of authenticity, alignment, and achievement. Every child is born knowing their Code, naturally gravitating towards the magic of who they are and the hobbies and passions intuitive to them. But too many of us are pushed away from these natural inclinations by other people and society.
Barcode is for people who are Powered by their Code. The Jordans. The Serenas. The Beyonces. The people driving our culture forward with a rebellious authenticity that forces the world to stop and take notice. The people who shine so bright it inspires other people to do the same. We make drinks. But our Code is to inspire everyday wellness that drives each person and the world forward.