A Higher Standard.

We designed Barcode with leading health experts and professional athletes to create a product that provides your body and mind with the nutrients it needs to function at its peak performance. Barcode’s story started on the basketball court, while our founder Bar Malik was working as Head of Performance for the NY Knicks. He began formulating his own sports drink after noticing the multivitamins NBA players usually take were obsolete from traditional hydration products that have largely relied on electrolytes and sugar to provide energy for their consumers.

Special attention was paid to creating a product that both athletes and the average consumer could benefit from, even though pro athletes are likely working at a much higher caloric level than the average person in a desk job.